São Paulo, October 14, 2026 — During the busiest week on the Brazilian motorsports calendar, Nubank presents Nubank House, the largest immersive experience in Brazil dedicated to a single racing team. From November 4 to 8, the experience at Nubank Parque in São Paulo will open exclusively to Nubank customers, offering them the chance to experience the world of the Mercedes-AMG PETRONAS F1 Team. The immersive showcase will feature an official replica of the Mercedes-AMG W17 E Performance, racing simulators, pit stop challenges, and a collection of historic items making their debut in Brazil, including race suits, gloves, and helmets, celebrating the team’s drivers and landmark victories. More than 20,000 visitors are expected over the five-day activation.
The event is free and exclusive to Nubank customers. Tickets must be reserved in advance through Sympla, and availability is limited to the venue’s capacity. Tickets will be released in phases: Nubank Ultravioleta customers will have priority access starting October 20, followed by Nubank Croma customers on October 21. All other Nubank customers can reserve their tickets starting October 22. To complete a reservation, customers simply need to accept the experience’s terms on the platform. On the day of their visit, they must present the Nubank app or card at the entrance. Full details are available at nubankhouse.com.br.
Nubank House arrives amid a renewed surge of interest in Formula 1 among Brazilians, fueled by the Mercedes-AMG PETRONAS F1 Team’s strong on-track performance. The first ten races of the current season, from February to July, reached 52.8 million people in the country—according to data from Ibope—a figure that already surpasses the reach of the entire 2025 season. As enthusiasm for the sport continues to grow, Nubank, a global partner of the team, is giving fans the opportunity to go beyond the grandstands and discover the technology and day-to-day operations behind the team.
“Motorsports has been part of the lives of millions of Brazilians for generations. That’s why our global partnership with the Mercedes-AMG PETRONAS F1 Team takes on an even more special and ambitious dimension in Brazil, reflecting Nubank’s presence in the country. We created Nubank House to show our customers that we understand their passion, and to invite them to experience it with us through an exclusive, one-of-a-kind activation that brings the excitement of the track to life. It’s our way of giving back to the people who trust Nubank to be part of their lives,” said Cristina Junqueira, Nubank co-founder.
“Brazil has one of the most passionate Formula 1 fan bases in the world, and Nubank House is a fantastic way to bring that passion closer to the team. Since launching our partnership with Nu in January, we have focused on delivering unique experiences that put fans at the centre of the action. This activation lets Nu customers step into the world of the Mercedes-AMG PETRONAS F1 Team, from our history to the Mercedes-AMG W17 E Performance replica car. We are grateful to Nu for bringing it to life in São Paulo," said Victoria Johnson, Chief Marketing Operations Officer, Mercedes-AMG PETRONAS F1 Team.
Inside Nubank House
The experience begins with a look back at the team’s history, celebrating the cars, drivers and landmark victories that have shaped its legacy in the sport. Visitors will then step into the team’s world today, with an official replica of the Mercedes-AMG W17 E Performance car and original driver gear, including race suits, helmets, and gloves. An activation will also digitally place visitors in an image wearing the driver’s official race suit.
The experience culminates in a highly interactive area where visitors can take part in activities inspired by life at the track. Highlights include a simulator featuring the layout of Brazil’s most iconic motorsports circuit, where visitors can compete virtually; the Pit Stop Challenge, where pairs race against the clock to change tires; and a miniature-track racing challenge, with Nubank cards taking the place of race cars. A DJ will also be on hand to keep the atmosphere lively.
To wrap up the experience, visitors will receive exclusive partnership giveaways and can shop for official team merchandise at an Adidas pop-up store created especially for the activation.
Nubank House
Dates: November 4–8, 2026
Hours: 10 am–9 pm; last entry at 8 pm.
Location: Parque Mirante, Nubank Parque [Gate C1, 7th floor]; check-in on the ground floor at Padre Antônio Tomás, 72, São Paulo, SP
Admission: Free Tickets for customers: Reserve in advance through Sympla or at the venue, subject to availability
- Nubank Ultravioleta customers: Starting October 20
- Nubank Croma customers: Starting October 21
- All other Nubank customers: Starting October 22