Bogotá, December 5, 2024 – Nu. Colombia Compañía de Financiamiento S.A. announces the NuControl Credit Card pilot launch, developed to increase financial inclusion in the country. With a presence in 100% of the departments and more than 95% of rural municipalities, Nu remains committed to offering accessible financial products, now, these options represent an opportunity for Colombians who have historically faced barriers in accessing credit.
The NuControl card will be available in three options during the pilot, and its variations will combine different interest rates and/or management fees. They will range from no interest on purchases, with no conditions, for a management fee of 29 thousand pesos; up to regular interest with a reduced management fee of 12 thousand pesos.
All versions allow a free cash advance each period and maintain Nu's commitment to transparency.
When the client registers with Nu, their credit behavior is analyzed to offer an option that fits their profile. When it is not possible to immediately offer them the Nu Credit Card due to lack of information, we could offer a NuControl Credit Card.
"Colombia's structural dynamics mean that only 35% of citizens have access to a credit product and we aspire to include everyone. We will only achieve this by using innovation as a tool to be able to say 'Yes' to Colombians, based on products and value propositions that have not been seen before in the market. This pilot is a crucial step forward to continue transforming the financial ecosystem towards a more inclusive environment”, said Marcela Torres, general manager of Nu. Colombia.
This pilot program, which will be in testing over the next few months, does not imply any changes for current Nu Credit Card customers, who will continue to enjoy their usual benefits. NuControl complements the existing portfolio and reinforces Nu's commitment to better understand and meet the needs of Colombians, while promoting a digital, simple and accessible financial experience for all.