Mexico City, July 2, 2025. – With a growing customer base, which already represents 25% of the country’s banked population, Nu México presented the third edition of its study Impacto Nu: From access to well-being, which highlights how the financial lives of its customers have evolved. One key finding: 59% of Nu customers now use less cash than before.
Nu México has become an accessible gateway to the formal financial system, especially for women and low-income individuals. Nearly 4 in 10 customers said they had been rejected by other institutions, most commonly when applying for a credit card (89%).
“We are witnessing a true evolution: people are moving from using less cash to managing their money entirely from their phones—and in that same digital space, six out of ten already save without touching their daily liquidity, while half add money to their Cajitas each month. This shift from cash to digital saving shows that Nu is accelerating the modernization of money in Mexico and building a more reliable, inclusive, and straightforward financial future for millions,” explained Romina Benvenuti, Director of Public, Regulatory, and Legal Affairs at Nu México.
The study, based on a national survey conducted in January 2025 with over 2,100 users of Nu's Credit Card and/or Debit Account, reveals that Nu’s impact goes far beyond daily transactions.
A multiplier effect
Nu’s impact goes beyond finances. 86% of customers rated its overall positive effect as “high.” While many reported economic improvements, they also noted gains in emotional well-being, family relationships, safety, and overall lifestyle.
- Greater sense of security: 72% feel more confident managing and safeguarding their money.
- Well-being: 50% say money has become a source of peace rather than stress.
- Stronger family and community ties: 67% report being better able to support loved ones, especially among customers over 44.