São Paulo, November 3, 2025 – Nubank, one of the world's largest digital financial services platforms, announces special conditions for its customers for 11.11, Shopee's traditional and largest double-digit shopping day for retail. Customers who pay with a Nubank credit card on Shopee will receive a 50% discount on their purchases, capped at R$ 20 per CPF, with the coupon value applied to their wallet at checkout and valid exclusively for that date.
Among the rewards available for purchases using the Nubank card as the payment method are vouchers for R$ 5 off (on purchases over R$ 39), R$ 50 off (on purchases over R$ 51), and rewards in Shopee coins, with options for 10 or 20 coins. Complementing these benefits, the campaign will feature a Prize Wheel, offering rewards ranging from free shipping to coupons of up to R$ 500.
Double-digit date campaigns, like 11.11, are already part of the retailer's calendar, and the company now sells more on this day than on Black Friday itself, solidifying it as the main date of the year for Shopee.
“We always seek partnerships with major brands that connect with the habits and desires of our customers. The collaboration with Shopee on this relevant retail date shows how advantageous it is to be a Nubank customer. Giving back to our customers' loyalty during these moments demonstrates our focus on building a lasting relationship with real benefits,” says Juliana Roschel, Nubank's CMO.
"We are excited about our partnership with Nubank for the 11.11 campaign. In addition to the special coupon the public loves, we will bring fun and economic benefits to jointly offer the best shopping experience to the consumer. We believe that by combining Shopee's offers with Nubank's strength, we will strengthen the date of our biggest sale of the year,” says Felipe Piringer, Shopee's Head of Marketing.
The partnership with Shopee adds to a series of recent advantages and promotional actions from Nubank. These initiatives include a partnership with Uber, offering a free Uber One subscription and discounts of up to 50% on rides, as well as exclusive benefits at chains like Burger King.
How to Activate the Discount
Discount coupons are sent directly to the user's wallet in the Shopee app. Simply apply it in the cart at the time of purchase. More information on how to use the coupons is available on the website: https://shopee.com.br/m/guia-de-cupons
The full regulation of the action is available here.