São Paulo, August 25 - Nubank ranked second in the Kantar BrandZ Top 50 Most Valuable Brazilian Brands 2026, becoming one of the most valuable brands in Brazil. It was also the brand that advanced the most in the ranking, climbing three positions after a 162% increase in brand value, which reached US$12 billion.
“A brand with Nubank’s scale can only remain relevant by intentionally investing in understanding customers’ behaviors, journeys, and needs, walking alongside them through the different stages of life. It is this care that makes people fall in love with our brand—a recognition that directly reflects a business model built on simplicity, transparency, and respect,” says Juliana Roschel, Nubank’s Vice President of Marketing & Growth.
The result highlights the strength of a strategy built on customer-centric innovation, meaningful differentiation and experiences that foster a genuine relationship with consumers. The ranking also shows how brands that combine relevance and visibility can turn brand value into business growth.
Nubank’s evolution in the ranking reflects the progress of a brand that, since its founding, has worked to simplify people’s financial lives and offer more transparent, accessible and relevant experiences.
The report highlights that high-growth brands, including Nubank, are strengthening their positions by offering propositions and experiences that consumers perceive as genuinely different.
The 2026 edition of the ranking captures the views of more than 118,199 consumers on 1,663 brands across 144 categories. Together, the brands included in the ranking reached a combined value of US$101 billion.