São Paulo, June 4, 2024 - Nubank, the world's largest digital banking platform outside of Asia, is among the highlights of the 2023/2024 list of the 25 Most Valuable Brazilian Brands, according to consultancy Interbrand. For the second year in a row, Nu stands out in the 7th position, with a 12% growth and a brand value of R$4.3 billion.
Interbrand recognizes companies that excel through their brand management, financial strategies, and ability to create optimized and dynamic customer experiences.
"This recognition is a testament to our solid relationship with our customers over the past decade and the innovative vision that guides us as a brand. We understand that a strong brand takes seriously the commitment to exceed expectations daily and build long-term trust. Nubank’s presence in the top 10 reinforces our mission to put people at the center of all our decision-making, to deliver the best products and services to each of our customers,” says Juliana Roschel, Nubank’s Chief Marketing Officer.
Being in Interbrand's top 10 demonstrates how Nubank has become a brand of relevance and trust, dedicated to revolutionizing customers' interactions with their money. In recent months, Nu has expanded its presence beyond the financial universe into people’s daily lives.
"The robust financial performance of Nubank represents the power of its customers' loyalty returning to the business. With the purpose of fighting complexity and giving power back to people, the brand consolidates itself as one of the most admired and strongest in the country, reaching 100 million customers and the status of the largest financial services platform in the world outside Asia. This proves that its model is efficient and scalable, growing even faster in new markets (Mexico and Colombia). The company also stands out for its agility and the strong connection it has built with its customers from the beginning, demonstrating its commitment through tangible actions,” says the Interbrand study.
In the past months, the brand has provided unique experiences to high-income customers through its entry into the travel segment with the launch of the Global Account and an exclusive platform for purchasing airline tickets and accommodations, NuViagens. Nubank is also present in people's leisure moments, whether through an exclusive activation with actor Leslie David Baker or an immersive exhibition in the universes of Game of Thrones and House of the Dragon.