São Paulo, Brazil, September 12, 2025 – Nubank, one of the world’s largest digital financial services platforms, has been named among TIME’s 100 Best Companies of 2025 presented by TIME and Statista, Inc. The company was selected based on quantitative metrics of employee satisfaction, revenue growth and sustainability transparency, and is the only digital-first financial services institution named on the top 100 list.
The ranking exemplifies Nubank’s revenue growth, a key driver in its rapid rise. The company's expansion is fueled by its innovative, low-cost model and a user-friendly app that has attracted nearly 123 million customers across Brazil, Mexico, and Colombia. This customer base, combined with a diversified product portfolio that includes credit cards, savings accounts, and personal loans, has led to sustained financial success. This growth has also allowed Nubank to continue investing heavily in new technology, including a strong enthusiasm for AI, which is being used to enhance everything from customer service and fraud detection to personalized financial advice, further solidifying the company's position as an industry leader.
This ranking adds to the accolades received by Nubank, including recently Finovate’s Best Digital bank globally, Fast Company’s Most Innovative Companies, and Forbes World’s Best Banks. Nubank has been publicly traded on the New York Stock Exchange since 2021 under the ticker symbol NU.
TIME World’s Best Companies
The World’s Best Companies 2025 ranking recognizes leading global organizations that exemplify excellence in today’s corporate landscape. Companies were evaluated using three primary data sources: employee satisfaction, revenue growth and sustainability transparency. Out of hundreds of thousands of data points assessed, the top 1,000 companies were recognized for outstanding performance across these key areas.