São Paulo, October 27, 2026 – As Brazil’s most anticipated motorsport competition approaches, Nubank Ultravioleta launches its new campaign, connecting its global partnership with the Mercedes-AMG PETRONAS F1 Team to the benefits offered to the institution’s high-income segment. The initiative brings the category’s world of excellence and high performance closer to Nubank Ultravioleta’s value proposition: a complete account that takes care of customers’ financial lives so they can enjoy life more fully and seamlessly.
The narrative draws a parallel between the work of a high-performance team behind the scenes, allowing the driver to focus on the race, and Nubank Ultravioleta’s proposition of anticipating needs and taking care of the details so customers can focus on what truly matters. Actor Patrick Dempsey, a professional racing driver and fan of the sport, also participates in the campaign.
“F1 is a sport that involves high technology, precision, and a top-tier team that ensures everything is in place for drivers to perform at their best—much like how our customers can rely on Nubank Ultravioleta. We also leverage cutting-edge technology, precision, and 24/7 support to ensure our customers’ financial lives are in the best possible hands. Our partnership with the Mercedes-AMG PETRONAS F1 Team is a way to bring this vision to life for Nubank Ultravioleta: just as a high-performance team works behind the scenes so that a driver can focus on the race, we take care of the entire financial journey and anticipate our customers’ needs,” says Mariana Moraes, Head of Marketing at Nubank.
The campaign presents Nubank Ultravioleta as a complete account for high-income customers, bringing together 24/7 human support, personalized investment analyses and recommendations.
The campaign launches on October 27 and will run across broadcast and pay TV, digital platforms, streaming services, social media and activations at Congonhas Airport. It also includes behind-the-scenes content featuring Patrick Dempsey, as well as Mercedes-AMG PETRONAS F1 Team drivers Kimi Antonelli and George Russell, expanding the partnership’s presence across multiple touchpoints with the public.
Nubank brings the world of Mercedes to Nubank House and the Interlagos Paddock Club
As part of its F1 activations, Nubank will present an immersive experience dedicated to the Mercedes-AMG PETRONAS F1 Team. From November 4 to 8, Nubank House at Nubank Parque will feature an official replica of the Mercedes-AMG W17 E Performance, historic items, simulators and pit-stop challenges, with an expected audience of more than 20,000 people. Admission is free and exclusive to Nubank customers, subject to advance reservation through the Sympla platform.
During the São Paulo Grand Prix, from November 6 to 8, Nubank Ultravioleta will also have an exclusive hospitality space, the Ultravioleta Private Suite, at the Interlagos Paddock Club, for guests, segment customers, influencers and strategic partners. These initiatives strengthen the connection between the partnership with the Mercedes-AMG PETRONAS F1 Team, exclusive access and the premium experience offered by Nubank Ultravioleta.
Activation at Congonhas Airport
The public will also be able to see the official replica of the Mercedes-AMG W17 E Performance car up close from October 28 to November 1 at Congonhas Airport in São Paulo. The activation will be located in the departure hall on the ground floor, near the staircase leading to the boarding area.
Nubank Ultravioleta
Nubank Ultravioleta was developed for high-income customers seeking a personalized experience, with solutions that make sense for their lives at different moments. Nubank Ultravioleta customers receive 1.25% cashback or from 2.2 points per dollar spent, zero IOF on all international transactions made with the credit card, unlimited access to the Nubank Ultravioleta Lounge in Guarulhos, and four free visits per year to more than 1,700 VIP lounges in the Priority Pass network.
The high-income proposition also stands out in the experience of traveling abroad. The Ultravioleta Global Account allows customers to manage more than 40 currencies with zero spread on conversions. Customers who use Nu Viagens have special conditions for flights and hotels, as well as even greater benefits: 9 points per dollar spent or 5% cashback. The travel experience has also advanced with LATAM Pass Mode, which turns everyday spending into miles and is now available alongside Cashback or Points Mode.