São Paulo, July 17, 2025 – Nubank, one of the world's largest digital financial services platforms, highlights the growing role of stablecoins, particularly USDC (Digital Dollar), as an accessible and secure alternative for customers seeking to "dollarize" their assets and protect themselves from exchange rate fluctuations. Recent data from the Nubank Cripto platform reveals that USDC has become the second most chosen asset by customers making their first cryptocurrency purchase, representing 25% of initial acquisitions in the last 12 months. This means that 1 in 4 customers who made a first purchase opted to start their crypto journey with Digital Dollars.
The ease of buying USDC directly in the Nubank app is a key factor for this adoption. The possibility of on-chain transfers also results in a more advantageous final cost for the user.
"Stablecoins are a strategic gateway to the crypto universe, especially for those looking for a simple and low-cost way to dollarize their assets. This demand has always been growing, regardless of the volatility of other tokens — in fact, many experts even consider stablecoins as a distinct market from other virtual assets and even other categories of cryptocurrencies," comments Thomaz Fortes, executive director of Nubank’s crypto and virtual assets area.
"Our commitment is to offer an increasingly complete and accessible experience. The possibility of on-chain transfers, for example, means that assets held under Nubank's custody are real, and customers have total freedom and autonomy to transfer them off the platform, controlling their private keys if they wish."
The search for more competitive costs is a constant at Nubank Cripto. In the last 12 months, the average brokerage fee for buying and selling crypto assets was reduced by 66%, falling from 0.9% to 0.3%. Customers who trade more than R$ 10,000 in the last 45 days benefit from an even lower fee of just 0.2%.
Although USDC is on the rise for new purchases, Bitcoin (BTC) continues to be the leader in first deposits via blockchain, representing more than 50% of these transactions in the last 12 months. This indicates that, when considering testing Nubank Cripto's deposit functionality, users, in more than half of the cases, choose Bitcoin.