São Paulo, February 19, 2025 – Starting February 20, the Burger King® unit located at Avenida Paulista, 633, will become the first Nubank "non-branch." It won't be a branch, but rather a space for customers that brings together the Roxinho and BK on São Paulo's main avenue. In this unprecedented partnership, the restaurant will be revamped with Nu's colors, the self-service kiosks will be customized to fit the activation theme, and customers will also receive a coffee when they purchase any menu item.
The partnership is part of Burger King®'s communication campaign for the traditional promotion of 2 sandwiches starting at R$25.90, and aims to provide a tangible benefit for consumers of both brands. Customers who pay with the physical Nubank card, either in debit or credit mode, will receive an additional item – a Free Refill or a Small Fries. And for those who don’t have Nubank? Well, we'll give them a hug! Some franchise restaurants will feature professional "huggers," ready to offer symbolic affection to those who don’t have a Nubank card but want to join in the fun.
“Nubank was the natural choice for this partnership: two beloved brands that, each in their sector, have transformed the market and become access platforms. Therefore, more than a superficial action, we sought a real benefit for those who choose us daily, especially when expenses weigh heavily. BK® and Nubank believe that actions speak louder than words – and this partnership is proof of that,” adds Igor Puga, CMO of ZAMP, the master franchisee of the Burger King® brand in Brazil.
“At Nubank, we are always looking for innovative ways to surprise our customers. This partnership with Burger King is an incredible opportunity to create a fun experience that goes beyond the traditional. We want our customers to feel special and valued, and this action is a way to demonstrate our passion for more than 100 million customers,” emphasizes Juliana Roschel, CMO of Nubank.
The promotion is valid starting from 02/20/2025 and while stocks last. Payment must be made exclusively with physical Nubank cards, either in debit or credit mode, and the physical card must be inserted or tapped on the machine for the transaction to be completed. Payments via Digital Wallets (Apple Pay, Google Pay, and Samsung Pay) or via Pix will not be accepted. Prices start at R$25.90. Choose 2 items from: Medium Fries, Big King, 6 BK Chicken Nuggets, Double Cheddar, Double Cheeseburger, Double Chicken, Free Refill/Soda, Medium Onion Rings, Double Rodeo, Double Bacon Stacker, Whopper, Vegetarian Whopper, with 1 Small Fries or 1 Free Refill starting at R$25.90. The total amount will be divided among the purchased items on the invoice. The offer is valid at the counter, kiosk, and BK Drive. Product prices may vary by region and/or restaurant without prior notice. Check participating restaurants here. Additional items or item exchanges will be charged separately.