São Paulo, November 29, 2023 - The preparations for Christmas have already begun, and this year, the most giant tree in the city of São Paulo, standing 57 meters tall, will be purple and made of LED, sponsored by Nubank, one of the largest digital financial services platforms in the world. In addition to the traditional Christmas tree, Nu customers can participate in an immersive Christmas experience promoted by Nubank Ultravioleta. The action marks the debut of a partnership between the financial institution and Ibirapuera Park, one of the most widely known in the city.
"As a brand, we constantly aim to provide unforgettable moments for our customers, and we believe that the Ibirapuera Christmas is a unique opportunity for that. This sponsorship also reinforces our commitment and focus on the high-income segment. Over the past months, we have invested in several exclusive partnerships and activations so that our Nubank Ultravioleta customers have incredible family experiences," said Juliana Roschel, marketing director at Nubank.
For those interested in visiting the space, the Christmas tree will be inaugurated on December 2, starting at 7:30 pm, and open for visitation until January 7. The traditional water show, also sponsored by Nu, will take place every day starting at 7:35 pm, with a duration of 15 minutes per session, until 10:00 pm. It is worth noting that the Ibirapuera Christmas will have an extensive program, including Santa's house, food court, and other activities.
Nubank Ultravioleta Experience
Nubank Ultravioleta will also be present at Christmas and has prepared a surprise with an immersive technological experience for Nu customers. The activation will be open to all Nubank customers, but with exclusive benefits for Ultravioleta customers, such as exclusive hours, free parking at gate 3 of the park from 2:00 pm onwards, and a printed photo, upon presentation of the UV card (physical or virtual).
Information (Nubank Ultravioleta activation)
Location: in front of the lake where the light show takes place, near gate 10.
Operating days: from December 2 to January 7.
Operating hours: from 2:00 pm to 10:00 pm every day. On December 2, from 6:00 pm to 10:00 PM. On December 24th and 31st, from 2:00 pm to 6:00 pm.