São Paulo, Brazil, September 23, 2026 – Nubank, the largest digital bank in Latin America, today launches new perks for NuCoin, the next step in its free benefits program. The program recognizes customers’ relationship with Nubank and turns everyday behavior and good financial habits into chances to access benefits and win prizes. It meets demand from customers who have not been served by loyalty programs in the market and goes beyond the traditional logic of rewarding only those who spend heavily on their credit card.
One of the program’s new features is the chance to compete for cash prizes on a recurring basis. For every R$100 spent on the credit card, eligible customers collect lucky numbers valid for weekly, monthly, and quarterly draws. The first end-of-quarter draw takes place on September 30, with a prize of R$500,000. The draw is conducted through Brazil’s Federal Lottery (Loteria Federal).
The new NuCoin experience has five levels. The more customers use Nubank and keep healthy financial habits, such as paying their bills on time, the more points they earn, moving up the program and unlocking benefits. At level 4, for example, customers unlock a Caixinha Turbo, a savings box that yields 115% of the CDI. At level 5, customers can compete for tickets to events at Nubank Parque and exclusive experiences. Soon, other actions, such as paying the credit card bill on time and using other products in the Nubank ecosystem, like NuCel, will also boost progress in NuCoin. Special offers on Nu financial solutions are also planned.
NuCoin also rewards customers who take part in quizzes and games in the app. Other NuCoin rewards include special offers from partner brands such as Spotify, Shopee, Uber and O Boticário.
“We have evolved NuCoin to recognize our customers’ loyalty, encourage good financial habits and show that Nubank is a partner that makes every interaction count. Instead of requiring customers to accumulate points over long periods or make additional payments, the program turns habits customers already have into chances to take part, win and access benefits,” says Arthur Valadão, Vice President at Nubank.
Every three months, a new season begins, bringing new benefits, games, rewards, missions and experiences. The program is being rolled out gradually to eligible customers in the benefits section of the app. Participation, levels, benefits and the rules for each draw may vary according to eligibility and the current season.
* Commercial promotion linked to an Incentive-type Capitalization Bond (Título de Capitalização da Modalidade Incentivo) issued by ICATU CAPITALIZAÇÃO S/A, CNPJ No. 74.267.170/0001-73, SUSEP Process No. 15414.633110/2026-13. Period: 07/01/2026 to 09/30/2026. 736 prizes totaling R$1,037,500.00, net of income tax. Terms and conditions at [link]. Nubank Customer Service (SAC): 4020 0185 (state capitals and metropolitan areas) and 0800 591 2117 (other locations). ICATU Customer Service: 0800 286 0109. ICATU Ombudsman: 0800 286 0047 (please provide the protocol number from your previous contact with Icatu).