São Paulo, October 01, 2025 – Nubank, one of the world's largest digital financial services platforms, announces the evolution and improvement of its mobile phone operator NuCel's plan options. Customers can choose from three options: 25GB for R$45 per month, 30GB for R$60 per month, and 40GB for R$70 per month, with all GB available for use in any application. Contracts made with previous prices have already been automatically migrated, ensuring the peace of mind and transparency of always having the best available offer, without the need for customers to worry about promotional conditions.
With this update, customers on the old 20GB and 35GB plans will receive an additional 5GB for the same monthly price. Subscribers to the former 25GB plan will see a R$5 reduction in their monthly price.
“Once again, we are elevating our customers' experience, ensuring that NuCel subscribers always have the best available plans without having to ask, in addition to offering the market one of the best deals: unrestricted GBs, without the asterisks and limitations common in the sector. Over the last year, NuCel has become an even more robust product: we launched the physical SIM card, introduced the exclusive ‘GB Reserve’ feature, and started accepting payment via the Nubank Account balance. We are only at the beginning of our journey to transform mobile telephony, eliminating complexities, bringing more transparency, and offering the best service and support, with a true focus on the customer,” says Paulo Barbosa, General Manager of NuCel.
All Plans Include:
- Unlimited Voice Package, valid for local and long-distance calls.
- Unlimited WhatsApp, including voice and video calls.
- Unlimited access to the Nubank app.
- Access to an exclusive Money Box (Caixinha), with a return of 120% of the CDI on amounts deposited by the customer, with a limit of up to R$10,000
- Coverage of 93% of the national territory and the fastest 5G connection in Brazil
- With flexible plans, no commitment, and activation in just a few clicks, the service also provides real-time suggestions based on usage, allowing for adjustments at any time
In addition to the plan update, the NuCel offering, which was previously being rolled out gradually, will be intensified with an expansion to all eligible Nubank customers throughout October.