São Paulo, October 6, 2026 – Nubank announces another evolution in the plans of NuCel, its mobile phone service. Starting October 6, all monthly plans will offer more gigabytes (GB), with no change in price or any additional cost to customers.
The update covers both the plans available to new customers and those already using NuCel. For active customers, migration to the new plans will happen automatically starting October 12. This ensures everyone gets access to the new offer without having to do anything.
With this change, the 25GB and 30GB plans will receive an additional 10GB, while the 40GB plan will receive an additional 5GB, all at the same price as before. The new offer is also valid for Croma customers, who enjoy special pricing and an exclusive offer of 17GB included for the first six months.
“We are evolving the experience of those who choose NuCel once again, offering more internet without raising plan prices. The logic is simple: our customers should have access to the best available offer, without having to keep up with changes or make any request. This evolution reinforces our goal of making mobile service simpler, more transparent, and focused on customers’ real needs,” says Bruna Costa, head of NuCel.
All plans include:
- Unlimited voice package, valid for local and long-distance calls
- Unlimited WhatsApp, including voice and video calls
- Unlimited access to the Nubank app
- Access to an exclusive Caixinha (savings box), yielding 120% of the CDI on deposited amounts, up to R$ 10,000
- 93% coverage of the national territory and Brazil’s fastest 5G connection
- Flexible plans, with no loyalty contract and activation in just a few clicks
- Real-time suggestions based on usage, allowing adjustments at any time
NuCel has already reached more than 1 million customers in Brazil. Over its history, the product has expanded its offering and added new features to simplify the mobile experience, such as the physical SIM card, the exclusive “GB Reserve” feature, and the option to pay using your Nubank account balance.