São Paulo, October 29, 2026 – Actor Patrick Dempsey, also philanthropist, professional racing driver and Formula 1 fan, stars in the lead film of Nubank Ultravioleta’s new campaign, which connects the excellence and high performance of the Mercedes-AMG PETRONAS F1 Team to the financial world. The campaign was conceived and developed by the Nubank Creative Hub and the production company Stink
In the film, a driver travels along a track that is built in front of him, while the Mercedes-AMG PETRONAS F1 Team provides guidance so he can move forward with confidence. As he races, the setting reveals a sophisticated slot-car world designed to make navigation easier.
The narrative draws a parallel between the work of a high-performance team operating behind the scenes so the driver can focus on the race and Nubank Ultravioleta’s proposition of anticipating needs and taking care of the details so customers can focus on what truly matters.
“Motorsport is about much more than speed. It is also about precision and the trust between the driver and the team supporting them. When all the details are under control, you can be present, enjoy the moment and go further. That is what made this campaign with Nubank Ultravioleta interesting to me: it brings the energy and aspirational spirit of the sport to a story about a financial experience that helps people make the most of life,” says Patrick Dempsey.
The initiative brings the sport’s world of excellence and high performance closer to Nubank Ultravioleta’s value proposition: a complete account that takes care of customers’ financial lives so they can enjoy life more fully and seamlessly.
“Patrick Dempsey’s involvement brings to the campaign the perspective of someone who knows the world of motorsports and understands the importance of trust. We work with technology, precision, and 24/7 support to ensure that our customers’ financial lives are in the best possible hands. We want them to know that Nubank Ultravioleta offers a comprehensive account that supports their entire financial journey and anticipates their needs,” says Juliana Roschel, Vice President of Marketing and Growth at Nubank.
The campaign presents Nubank Ultravioleta as a complete account for high-income customers, offering human support 24 hours a day, seven days a week, alongside personalized investment analyses and recommendations.
The rollout of the new film featuring Patrick Dempsey begins on October 29 and also includes behind-the-scenes content featuring the actor. The content is part of Nubank Ultravioleta’s new campaign set in the world of motorsport, which also includes another film starring Mercedes-AMG PETRONAS F1 Team drivers Kimi Antonelli and George Russell. The campaign will run across broadcast and pay TV, digital platforms, streaming services and social media.
Nubank brings the world of Mercedes to Nubank House
As part of its F1 activations, Nubank will also present an immersive experience dedicated to the Mercedes-AMG PETRONAS F1 Team. From November 4 to 8, Nubank House at Nubank Parque will feature an official replica of the Mercedes-AMG W17 E Performance car, historical items, simulators and pit-stop challenges, with an expected audience of more than 20,000 people. Admission is free and exclusive to Nubank customers, subject to advance reservation through the Sympla platform.
