Mexico City, September 28, 2026 — Nu México, the country's largest digital bank with more than 16 million customers, as part of its alliance Mercedes-AMG PETRONAS F1 Team is unveiling the initiatives it will roll out ahead of the 2026 Mexico Grand Prix. Under the concept "Together in every race", the brand will offer an immersive experience in the city from October 2 to 6, giving fans an up-close taste of motorsport excitement. It is the first time the global partnership announced in January has translated into local initiatives.
"Mexico is one of the countries where motorsport is experienced with the greatest intensity and, at the same time, one of our fastest-growing markets as a digital bank. That combination led us to create exciting local initiatives with uniquely Mexican touch," says Daniel Rojas, Marketing and Growth Director at Nu México. "We wanted that closeness to be real, for any fan to be able to stand less than a meter away from a team's car and see it with their own eyes, because a partnership like the one we have with Mercedes-AMG PETRONAS F1 Team only makes sense when it lands in the culture of each country."
That goal takes shape in a new brand film created for Mexico, featuring Mercedes-AMG PETRONAS F1 Team driver George Russell. It will premiere in the first weeks of October across broadcast television, streaming platforms, social media and other digital channels.
From the track to city
The passion that overflows the racing calendar deserves more than just one weekend a year. Driven by its commitment to always stand by its customers, Nu México designed El Taller de Doña Meche, a mechanic's workshop paying tribute to Mexican popular culture that will host the Mercedes-AMG W17 E Performance replica car, alongside official team memorabilia. Around it, an interactive circuit whose stations will feature speed trials behind the wheel, among other activities. The experience will be free of charge and will take place at the MUNET Museum in Bosque de Chapultepec from October 2 to 6.
Nu and Mercedes-AMG PETRONAS F1 Team share the determination to push beyond their own limits, the same trait that defines Mexican customers and fans. By bringing together the innovation of a digital bank and the prestige of a legendary racing team, the 2026 Mexico City Grand Prix opens a new chapter in which motorsport becomes a stage within reach and available to everyone.
Full information about the activation and registration is available at tallerdoñameche.com
About Nu
Nu is the largest digital bank in Latin America, serving 139 million customers across Brazil, Mexico, and Colombia. The company has been leading an industry transformation by leveraging data and proprietary technology to develop innovative products and services. Guided by its mission to fight complexity and empower people, Nu caters to customers’ complete financial journey, promoting financial access and advancement with responsible lending and transparency. The company is powered by an efficient and scalable business model that combines low cost to serve with growing returns. Nu’s impact has been recognized in multiple awards, including Time 100 Most Influential Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Banks.
For more information, please visit https://nu.com/en/about.
About the Mercedes-AMG PETRONAS F1 Team
Mercedes was born to race - and we’ve been doing it since 1901. Today, the Mercedes-AMG PETRONAS F1 Team competes at the pinnacle of motorsport: the FIA Formula One World Championship.
The pioneering spirit of our company founders lives on in our commitment to innovation and performance. As the world’s original automobile manufacturer, Mercedes-Benz has defined the cutting edge of technology for over a century. Today, our F1 team exists to demonstrate the best of the brand’s performance on the global stage.
Based in Brackley and Brixworth, UK, over 2,000 committed team members work with a singular mission: to win the world championship. From 2014 to 2021, we secured a record eight consecutive Constructors’ Championships, and we are hungry for more.
Our journey is not just about performance on the track; we also strive to make a positive impact on the world and inspire future generations. We are proud signatories of the Climate Pledge, and we are leading the way in building a more sustainable and inclusive sport.
For more information, please visit www.mercedesamgf1.com